It shows the puppet's kidnapper holding a hammer over the red puppet's head, and forcing him to say, "If you're watching this, then we need your help", then a link pops up which brings you to the Don't Hug Me I'm Scared Kickstarter page. On May 20th, 2014, the Don't Hug Me I'm Scared YouTube channel released a 19 second Kickstarter video titled HELP, in which the puppets were tied up. This ship was given the nickname padlock by its fans, as a portmanteau of "notepad" and "clock". On Tumblr people quickly started pairing the clock from the sequel with the notepad from the first part throughout January, commonly drawing the two characters in a humanized form, resulting in large amounts of fanart of the duo (shown below).
In the days following its release, the sequel was covered by Co.Create, Neatorama, Digital Arts and the Huffington Post. The Youtube release of 2 days later managed to gain around 2.5 million views in the first two weeks it was up. On January 6th, 2014, Becky&Joe released Don't Hug Me I'm Scared 2 – TIME, a sequel to the original film featuring the same characters as they're now being tought about time from a talking clock, while keeping the more grimdark tones present at certain sections. The lyrics "Green is not a Creative Color" gained popularity amongst the viewers due to its randomness, resulting in various fan artworks dedicated to the phrase. Various Examples Green is Not a Creative Color
One of the leading theories interprets the film as a metaphor to how children are conditioned to act in a certain way due to some of the lines spoken by the notebook. Some viewers have questioned and speculated the possibility of a deeper meaning behind the video, leading to critical analyses of the lyrics that are both serious and facetious. It was also featured various other websites such as the Smosh Pit, Bloguh and Loitering Lion.
As of June 24th, 2013, the video has nearly 5 million views and 10,000 likes. On May 9th, 2013, Youtube channel The Fine Bros uploaded a video in which well known Youtube celebrities react to the video. In the weeks and months following its release, the short film was featured in numerous articles on art blogs and other websites such as Short of the Week, Animated-Review, Whitezine, Have You Seen This, Laughing Squid and This is Colossal. The film also received the Midnight Shorts award at the _South by Southwest film festival in March 2012. "Don't Hug Me I'm Scared" was screened during various film festivals in 2012, most notably at The Wrap Shortlist Film Festival and the Sundance Film Festival_, the latter of which was mentioned in an article published by the The Sundance Institute. As of May 6th, 2015, the film has over 6,000 likes on Vimeo and 25 million views and over 200.000 likes on Youtube.
The video begins under the premise of a singalong segment typically featured on children's puppet shows, but takes an unexpected turn with the lyrics exploring darker themes such as death towards the end. The short film was produced by the film and animation group THIS IS IT Collective and directed by its members Becky Sloan & Joseph Pelling. The original video was uploaded to Vimeo on July 28th, 2011, followed by a mirrored upload on YouTube on the next day.
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